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Twitter Logo: Elon Musk Replaces Bird With ‘X’ In Rebrand

TOPLINE Elon Musk has replaced Twitter’s iconic blue bird logo with an “X” on Monday, part of a major rebrand teased over the weekend that takes the platform another step closer to the billionaire’s dream of creating an “everything app.”

The change appeared Monday morning on the web version of the platform.

The new logo, a white stylized “X” on a black background, has also replaced the bird as a badge signifying an account linked to a company employee.

Twitter’s official account—@Twitter—has also been changed in the rebrand and is now named “X,” showing just the new logo as a profile picture and a bio reading “What's happening?!”

Other Twitter accounts appear to be in the process of being changed, with accounts for creators (@TwitterCreators) and verification (@verified) having been changed while others, notably the main support account (@TwitterSupport) still showing the blue bird at the time of writing.

Mobile apps still appear to feature the blue bird, though it is likely this will change once they are updated.

“X is here! Let’s do this,” tweeted freshly minted CEO Linda Yaccarino. It is “exceptionally rare” to have a second chance to make another big impression, Yaccarino said, but X is Twitter’s chance to do just that. She said there is “no limit to this transformation” and that the team is “just getting started.”

tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco. The new logo is the latest change since Musk bought the social media platform for $44bn last year.

Musk tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.a

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